Thursday, March 26, 2015
How to Create a Microblog on Instagram
Whether you know it or not, if you're on Instagram, you may already be microblogging. Don't believe me? Well first let me share what microblogging is. Microblogging is when you share content in small bite size pieces using visual elements, short videos, or short messages. You may want to consider giving microblogging a try if you answer yes to one of the following questions:
Are you toying around with the idea of blogging, but not sure you're ready to commit yet?
Do you want to supplement your current blog with something fun and exciting for your audience?
If you're thinking you want to give microblogging a try, then you're going to want to have a plan on how to execute it in a way that is effective for you and your audience. Here's how to create a microblog on Instagram.
How to Create a Micrblog on Instagram
Choose Content Type
Know what kind of content you'd like to share on Instagram before you start microblogging. This will help you to relay a clear message and theme to your audience. You can create a simple content strategy by deciding what type of content you will share. Your posts could consist of education/information, inspiration, behind the scenes, or product sneak peeks. You could also decide to mix the categories. Try sticking with a minimum of two.
Providing your ideal audience with content that will add value to their lives will prove to be priceless for you. Providing value is essentially promoting yourself in a way that will make others want to share your value in turn causing them to promote you as well. How do you add value? Be the solution to someone's problem.
Create Attention Grabbing Captions
Speak in a way that will get the attention of your ideal audience. Have him/her in mind when coming up with the caption. Talk to them like you are the friend they need with the solution they need.
Curate Vibrant Photos
Take pride in the photos that you post. Take time to research how to take great photos. Remember that each photo is one piece to an overall puzzle. Consider how your pictures look together as a whole. This is the best way to create a profile that has a cohesive look and is irresistible to those that come across your Instagram.
Create a Call to Action
Although you will be adding value to the lives of your ideal audience, they can also add value to your life by responding to your call to action. A call to action is a call for your readers to take a guided action (i.e - sign up for an email list or share a post). A call to action can be used to help you build your email list, find out more about your ideal client, and to secure new clients. Don't miss out on this useful tool.
Do you plan to give microblogging a try?