Tuesday, November 1, 2016

To a Tee


Nap Queen T-Shirt? Yes, please! I found this super cute little number while I was being sucked in on a Target trip that was definitely not meant for clothes shopping. You win some you loose some right? We’re all a few naps behind on the naps we deserve but I try to sneak in as many as I can – so I thought this tee was a must have for my wardrobe. T-shirts in general are a must have for my wardrobe and they should be for yours too!


Here in South Carolina, we’re at the time of the year where you have to layer to stay sane! The mornings and evenings are cool, but the daytime is hot. T-shirts are the perfect layering piece because you can buy them plain, with prints, or even with graphics. T-shirts are a basic piece of your wardrobe and you can find them at an array of prices. I would say always go for the t-shirts made with good quality.


Before going t-shirt shopping, have a plan. I like to have a good mixture of structured t-shirts and loose fitting t-shirts. I also stick to my very own customized color palette because it makes getting dressed way easier. My color palette includes: white, black, beige, blush/pink, and olive green. My favorite thing to pair a t-shirt with is distressed jeans, heels, and a cute leather or crop jacket. What’s your favorite t-shirt look?


Tuesday, October 11, 2016

Does This Outfit Match My Blog? A Guide to Staying On Brand





Do you ever find yourself asking that question? Trust me it's not just you. As a blogger trying to build a brand, it's easy to find yourself: A). in a box you want to get out of or B). all over the place. When, let's be honest, we're all trying to be like Goldilocks and find that sweet spot that's just right for us. It can be a tough spot to be in. The only real fix to this is time and experience. 

When it comes to Kelley With Love, I've gotten to a point where I no longer have to ask myself if I'm being on brand, but it wasn't always so easy. I had to learn to tap into my very own aesthetic story and most importantly I had to find my voice. The one thing that you have to be careful of is becoming something you're not for your blog or brand. It's easy to find yourself being or acting like someone you're not because you feel others will like you more or that it will be received better. Believe me, that gets old quick. You may even begin to resent your blog and brand to the point of quitting. It's important to remember, that at it's core, your brand is about who you are, what you represent, and your values. 

The key is to be authentic from the beginning. When or if you decide to build a blog or brand and you begin to create your aesthetic story - ask yourself the following questions:  What aesthetic aspect of my life would I like to be represented in my blog? How can I capture and share this? For example, if you've been following the growth of Kelley With Love then you know my brand is all about fun, femininity, and aesthetics. Even when I'm not blogging, you will see each one of these aspects reflected in my real life.





Take this outfit for example. It's lacy - super feminine. It has a little off the shoulder action - definitely my idea of fun. It's white - one of my aesthetic elements. If you look through most of my wardrobe, desk accessories, or even my home you'll find these elements reflected throughout. I find that sticking with what I know and what is true to me has helped me find success in blogging and building a brand. Below I'm sharing a quick guide filled with questions I ask my self when creating content for the blog and building my brand, whether that be blog posts, products, newsletters, or social media content. Grab a pen and paper and check it out below.  Don't forget to share with a friend!








A Quick Guide to Staying On Brand

3 Questions to Get Clear On When Creating Content for Your Blog or Brand

1. What aesthetic aspects of my life would I like represented on my blog?


  • Home?
  • Lifestyle?
  • Work?
  • Style?


2. What in or about my life is the answer to someone's problems? 


  • What skills have I perfected?
  • Guidance & Inspiration? (i.e relevant life stories)
  • Humor?
  • Information?


3. Can I adequately and authentically share my perspective and capture what I want to share visually?


  • Examples:


7 Questions to Help You Stay On Brand (Your Voice + Aesthetics)


1. Am I clear on what I like to share?


  • Topics I enjoy talking/writing about?


2. Am I clear on what my ideal client needs from me? 


  • Problems he/she needs solved?
  • Inspiration, Humor, Knowledge, Creativity?


3. What has been successful in the past on my blog?


  • Types of posts?
  • Types of photos?
  • Types of social media shares?


4. Can I research how interested my audience will be prior to sharing? 


  • Poll/Survey
  • Question on Social Media
  • Question to Readers on


5. Can I pair this with other posts in the future (or link back)?


  • Which posts?
  • In what way?


6. Is this on topic?


  • How does this fit in with the types of posts I share?
  • Is this something I will enjoy writing about/sharing?
  • Will my readers enjoy and engage with it?


7. Does this translate across social media channels?


  • How will I share this across social media channels?

Did you enjoy this? Would you like me to create a worksheet with this information for you? Comment and let me know below.





Tuesday, October 4, 2016

Kim Kardashian's Robbery in Paris: A Reminder for Blogger Safety



By now I'm sure you've heard about Kim Kardashian and the scary and unfortunate turn of events she experienced this weekend. All of it got me thinking about bloggers and our safety. We often talk about how to protect our work as bloggers, but rarely do I hear the conversation we should always be having - how to protecting ourselves physically. This is often on my mind. Blogging is still a relatively new field. There's still tons of research to be done about blogging, how it's changed the job market, affects lives, and even creates celebrity. Many of us know those bloggers that are super famous and always jet setting and we aspire to be that one day. One thing we must never forget is that with visibility comes exposure and higher safety risks. 

Let's be clear. This post is not to make you paranoid or fearful. This post is, however, to remind you to always be aware and to put your safety first. I am a naturally observant person which I feel by default makes me extra cautious. I'm the girl who makes all of her friends call her when they get home safely. A little mommy-esc yes, but so necessary! I'm all about staying safe so I wanted to share some of the safety tips my friends and I use. Check out how to stay safe as a blogger and entrepreneur below.


7 Tips For Blogger Safety

1. Scope It Out


via GIPHY

As bloggers we often have to find locations for photo shoots, content creation and more. I make it a priority to scout out places before it's time to shoot to get a feel of the area. I check out who's around, what type of businesses are nearby, and if there is any presence of law enforcement. It's important to check at the time of day you plan to shoot as this can make a major difference. While we can't plan for everything, having a good idea of how safe you are will help you stay focused on what you're doing instead of watching over your shoulder, or worse, running for your life.


2. Go Airplane Mode


via GIPHY

Many bloggers, including myself, use the airplane mode rule. This mostly applies to Snapchat, but when you snap in airplane mode you can post your snap at a later time. In essence, this is just the equivalent to creating drafts of what you'll post for your social media channels. How can this help with you safety you ask? Well if you visit some place and you want to blog about it, you may want to share the location. By creating the post and sharing it after you've left the location, you're adding an extra measure of safety and security for yourself. Unless you're at a meet up, this will allow for safety while you enjoy the experience. Sharing your plans and locations after the fact - MAJOR KEY.


3. Go Incognito


via GIPHY

Visuals have become such a HUGE part of everything we do as bloggers. From our blogs, to Instagram, to Pinterest we are snapping our most beautiful moments to share. When you snap make sure none of the things listed below are in your photos


  • Identifiable information like addresses
  • Credit cards
  • License
  • Passports
  • Plane tickets 
  • Checks
  • Work IDs

4. Have Squad Goals


via GIPHY

When I went to college, my parents could not stress to me enough not to go anywhere alone if I didn't have to. Can we say stranger danger?! My best friend and roommate at the time literally took that to heart. You rarely saw us and our group of friends without each other. If you're headed to an event in a new town, or a new location to shoot, invite your friends to come along. The stronger, the better. In a group you all can look out for each other and help keep each other safe. There's power in numbers! 


5. Check In on those Social Media Settings


via GIPHY

Security in social media isn't always as secure as we'd like to believe. Be aware of changes in privacy settings when new social media changes are implemented. More importantly, make sure your location is not on especially when you are at home. Get really familiar with who can see what and when. 


6. Ring the Alarm


via GIPHY

If you find that you have to go someplace alone to capture content or to an unfamiliar location, make sure you carry something to protect yourself. When I left home, my mom gave me the loud horn that looked like a can of mace. It was to be used if someone grabbed me to throw them off. Sure it sounds ridiculous, but anything that gives you a chance to get away, if needed, is worth it.  Mace is also an option. Make sure you know the rules for any events you're attending and if you'll be able to bring these types of items in. There are also apps like SafeTrek and Companion to help keep you safe. You can even call ahead, if it's an event, to find out what safety measures are in place.  If you have to attend an event alone or got to a new location alone I also suggest making someone you know aware of your schedule, where you'll be, what you're wearing, and when they should expect to hear from you.


7. Know the Blueprint


via GIPHY

I hope that you'll take a chance to consider your safety after reading this. Even if you never use it, it's so worth it to create your very own safety plan. Your safety plan may include contacts, apps, exit routes, and whatever else you deem necessary to keep yourself safe.  Use the tips from above to get started. Remember, it's always better to be proactive because you can instead of reactive because you have to be!

Now go share this with your blogger bestie and use it to help keep you both safe - and tell me what safety measures do you take when blogging?

Thursday, September 29, 2016

Catching Up Over Coffee With Keurig

It's National Coffee Day!

Keurig K15


As much as I love coffee for all the many delicious flavors, I love it even more for it's social benefits. I mean, who doesn't love to chat over coffee? I love going out for coffee, but sometimes I love staying in to enjoy coffee even more! My Keurig makes it super easy to do just that. Not only that, but it's compact and beyond cute.  It definitely makes it easy for me to tap into my inner barista whether I'm having my friends over or spending a cozy day in with my husband. I love making Chai Lattes and Hazelnut coffee, and my husband love the Veranda Blend.

Special thanks to Keurig Green Mountain Coffee for making sure I have all the coffee all the time, especially for National Coffee Day! I'm obsessed with Keurig's because they're fun to use and they make the perfect gift! There are so many sizes and colors choices you can't go wrong.

 Check out my three favorite Keurigs and Green Mountain Coffee K Cups below:








1. Keurig K15

Keurig K15 Black

The Keurig K15 is perfect because it's compact and can fit into smaller spaces. This is the perfect gift for graduation! This model comes in 5 different colors including platinum, and chili red.

2. Keurig K250

Keurig K250 Black


You all know I'm all about aesthetics and the Keurig K250 does not disappoint. This would be the perfect gift for the coffee loving fashionista or interior decorator in your life. It comes in 8 different colors including turquoise and violet. How chic?!

3. Keurig K475

Keurig K475


In this day and age all the best gadgets have customizable settings, including the Keurig K475. What I love the most is the separate settings for special beverages like two of my faves: hot chocolate and chai latte. This gift is perfect for any tech lovers you know!

My favorite K Cups are Breakfast Blend, Chai Latte, and Veranda Blend (hubby's fave).






Now that you've picked out your favorite Keurig, grab a cup of coffee and let's catch up. Many of you keep up with me on Instagram, so you know I've been taking a very intentional break. Earlier in the year I did a reader survey to find out exactly what you wanted to see more of on the blog. Some of the responses I expected and some surprised me. The most surprising response was that you all wanted to see more of me and know more about me. I was flattered, but mostly shocked.  In some ways I was purposely leaving  myself out of it.  All of this time I was so focused on blogging things that would be of value to you that I forgot to share a little of me. 

After realizing this, I decided to take a break and go back to the drawing board to give you a little more of me. I had to consider what you asked for, but I also what I was comfortable with. I wanted to learn how to share my experiences in a way that is valuable to you. For me there was no better way to do that than to travel, read, spend time with family, and really immerse myself in living life. With that being said, welcome back to the blog! I'm so excited to share, learn, and grow with you. Stay tuned for new content! Now go have all the coffee!




Monday, May 9, 2016

Get Refreshed




Work, work, work, work, work! We all want to do what we love, but lets face it - sometimes it's overwhelming! If you and your girlfriends are anything like me and my girlfriends then there's a constant discussion going on about work life balance. We're always wondering how we can do it all without getting burned out. We want to know how we can be successful entrepreneurs with successful businesses, but we also want to enjoy our lives. It's the age old question of how do you balance it all and still look and feel fabulous doing it. There's finally a fun answer to this question and it involves connecting with and learning from some really amazing women at the top of their game!



The answer I'm referring to is the Refreshed Event put on by Pretty and Profesh on
May 13-15th! There is will be a group of over 20 fabulous digital speakers to learn from. Topics that will be covered include: setting and executing goals brandingsocial mediasalesfinance and work/life balance

When I heard about the event I could not wait to share it with you. This is definitely a conference you want to add to your calendar. The best part? You can access it right from home. The even better part? You can get 15% off by using my special code "love" at checkout. Click Refreshed Event by Pretty and Profresh to find out more information and purchase your ticket.

Oh, and here's the biggest surprise - you can win a free ticket by heading to my Kelley With Love Instagram account and commenting (on the photo above) why you want to win and which speaker you are most looking forward to learning from. Contest open until 3pm on 5/10/16. Winner announced on 5/10/16. Good luck!

Thursday, March 24, 2016

How to Prepare for Instagram's New Changes





Are you freaking out about the new changes that are coming on Instagram? I know that change isn't always the easiest. I mean, you're digi-talking to a girl who sometimes hates change, but happens to be good at adapting. Helping you to always be proactive is and will remain one of my main goals. Many of you on Instagram reached out and expressed your concern about the change and what to do about it so today I'll share my ideas on how you and your brand can continue to thrive on Instagram. Now if you're reading this and you had no idea about the change here's what's happening: 

Instagram photos will no longer appear chonologically. Instead, your feed will show photos that you are most likely to like and engage with. If you are a business/brand, this means that your photo may or may not show up on the feed of your followers. 

Although this change sounds majorly scary, if you don't have an account with thousands and millions of followers, it doesn't have to be! Here's what you can do to stay on top of your game!


1. Know your ideal client!

With the new changes that will be taking place, it could not be a more important time to really know who your ideal client is and what he/she likes. The new changes will show photos they think you'll like and interact with. So in order for your photos to show up on your ideal client's feed you'll need him/her to actually be liking and interacting with your photos and that means know who he/she is, what he/she likes to see, what he/she will likely engage with, when he/she will be using Instagram, and where you can find him/her. This is not just a good Instagram move, this is a good business move! A little shaky on who your ideal client is? Check out this Ideal Client post and worksheet.


2. Interact with your followers & community! 

Now once you've gotten to know all about your ideal client, now it's time to woo him/her. Like, follow (only if it's genuine), and comment on his/her photos. Respond to comments they leave on your photos. Shout them out!


3. Encourage your audience to subscribe to your feed.

If you want to be sure that your audience never misses a post, encourage them to subscribe to your feed. This way whenever you post, they will get a notification. Be sure to encourage them to subscribe to your Instagram feed across all of your social media channels and on your list. Here are simple instructions:

1. Go to my profile
2. Tap the three dots in the top right corner,
3. Select "turn on notifications and never miss a post again


4. Build Your List.

Speaking of lists...do you have a list? If your answer is no, you should definitely get one. Just like these changes for Instagram came out of nowhere, you never know when your favorite social media channels could totally disappear. It's a crazy thought, but one worth preparing for. Creating a list is simple and can be done using mail chimp, aweber, and many other free and paid emails services. When you have a list you have a better chance at truly getting to know your ideal client and creating a community outside of social media. This will be especially important for those in direct sales. 


5. Create a Hashtag Community & Encourage Its Use. 

Although your main goal may be to have others subscribe to you so that your photos show up in your feed, you have to remember, no one wants to feel used. You want your audience to feel connected to you and have a sense of community. A fun way to convey this is to create a special hashtag just for them and all of their photos to be displayed. This way you can also keep up with everything they are posting. Get creative and make it fun. 


6. Create an Engagement System & Schedule.

From the sound of things, engagement will be the name of the game if you want your photos to show up in the right feeds. It's easy to fall off of engaging regularly because sometimes it can become overwhelming. The best way to avoid this is to create an engagement system (how you will engage) and an engagement schedule (when you will engage). 


7. Research Your Hashtags.

Hashtags will be important to use with the new changes. Hashtags will be a way for others to find you. The best thing you can do is research what hashtags work for the different types of photos you will post. Hashtags with less than 300,000 photos are more likely to get results. Hashtags should be descriptive of the photo and of your brand. Hashtags will remain in chronological order, so make sure you know which hashtags you plan to use before you post. This will allow you to copy and paste the hashtags so that your photo is seen as soon as you post it.


8. Collaborate With Peers.

Growth, visibility, and engagement all improve through collaboration. It's good to get to know your peers so that you can have a good idea of who you can help and who can help you. This will help you foster mutually beneficial relationships that may lead to shout outs from each other's accounts, joint giveaways, joint webinars, or joint feed take overs. The possibilities are endless. Collaborate, collaborate, collaborate!


9. Survey your audience.

If you are still drawing a blank as to what your audience likes to see and engage with keep it simple and survey them. You can do an open ended survey by asking what they'd like to see on Instagram or you can create a specific survey and send it to your list.


10. Share Valuable and Beautiful Content.

Instagram is a visual platform. That means that the photos you share need to be visually pleasing. They need to attract your audience. The catch is they can't just be beautiful, it needs to also be valuable. Once you've gotten to know your audience you will know what is valuable to your audience, and then it will be your job to present it in a way that is visually creative and pleasing. 

Make sure you check me out on Instagram.com/kelleywithlove @kelleywithlove for beautiful aesthetic and lots of inspiration. 

Tuesday, February 16, 2016

Style Goals + Free Style Goals Printable

chunky sweaters


This year I decided to take the guess work out of always having to decide what to wear. I mean I'm sure you've been there.  You know you have someplace to go so you envision an outfit in your head that you'd like to wear. You put it on, and that's when it happens. You hate it. It doesn't look how you thought it would. Then you get into a frenzy of trying to pull a look together at the last minute. The struggle is real. Believe me I know. I decided to end the struggle this year, because well, I have important things I want to do. Wasting time on unnecessary frustrations like what I should wear is not optional. So this year I set some style goals. So here's what my goals are.

Style Goal One: Choose a color palette

This year I decided to create an easy wardrobe that I loved. So what's the first thing an Aesthetic queen does? Well she chooses a color palette of course. I've decided that I want a classic color pattern made of neutrals, golds, and pinks. The idea of it excites me,  because the colors I've chosen are pretty much colors you can find year round. The fun thing about them is that they come in different hues depending on the season and they go with everything and with any skin tone.

Style Goal Two: Know silhouettes

Knowing what works for your body will save you so much time and energy! It makes shopping and choosing your outfits super easy. One of my favorite silhouettes is the peplum silhouette. I also enjoy flowy pieces. Check out your favorite fashion bloggers and tune into fashion week to learn about the many different silhouettes available to you.

Style Goal Three: Choose 1-3 uniforms

I'm still working on this goal, but I have to say, choosing uniforms makes knowing what to wear and when as simple as it gets. Choosing a uniform for me simply consists of choosing a top or bottom and shoe that works well for my body and getting those pieces in more than one color. This allows for easy mixing and matching. Think of your uniform as your base. One of my favorite uniforms is a tulle skirt with a crop top and heels. See how I pull off the tulle skirt uniform here.

Style Goal Four: Buy quality classics

There are some pieces I encourage every girl to have. Like black heels, a little black dress, a little pink dress, a good white blazer, a black blazer, and a trench coat to name a few. When buying these pieces I encourage you to spend a little extra on quality, because these are timeless pieces you can always use.

Style Goal Five: Stock up on basics

Unlike the key classic pieces, when it comes to basics like tees, it's okay to spend a little less. These are pieces that you don't have to splurge on. They are usually always on sale and pieces that you'll likely want to replace ever once in a while anyway. Because they are always on sale go ahead on stock up on them now and that way you won't have to buy them for a while.

So if you're still wondering why you need to set style goals, I'll tell you why. Goals lead to clarity and clarity leads to focus, even when it comes to style. When your style is focused and effortless it's easy to stand out and turn heads.  Plus, when you have style systems in place it leads to more free time to do all of the important and fun things you want to do in life. Download your free style goals printable to get clear on your style goals for 2016.


Comment below and tell me what your style goals are for 2016?