Tuesday, April 21, 2015

How to Bring Your Brand to Life


Business and branding can be overwhelming and that can leave you paralyzed with fear. Believe me, I fight through fear everyday. One way I was able to decrease overwhelm and fear when it came to business and branding was to make it as fun as possible. I mean it. Basing my approach in fun has worked wonders for me and that has definitely translated to the Kelley With Love audience. 

One fun exercise that I like to do that helps me to get really clear on the essence of my business, get clear on the purpose and values of my business, and bring my brand to life is to answer the following question:

What would your business be like if he/she was a person?

Sounds crazy, right? It may sound a little odd, but it is really fun and you'll be surprised at how much more clear you are about your business and brand once you're done. Complete the full exercise below to bring your brand to life.

Business & Brand Persona Exercise

What your business be like if he/she was a person?

Name:

Gender:

Voice (i.e - soft spoken & direct):

Characteristics (i.e - loyal, honest, kind):

Beliefs/values:

Dreams:

Goals:

Style:

What is he/she like when out for brunch?

What places would he/she travel to?

How does he/she serve others?

Want to complete this exercise later? Download the free Business & Brand Persona Worksheet.

Now that you've thought about your business as a person, share a little bit about what kind of person your business is in the comments below.

5 comments:

  1. Like like this idea a lot! #BLMGirl

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  2. Thanks for sharing the worksheet printable! I definitely think that if my brand was a person it would be kind of down to earth, very personable and relatable to the everyday person, but still knows to chic things up when needed. #BLMGirl

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  3. This is awesome insight here! I will definitely be making use of this worksheet! #BLMGirl

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  4. I love this exercise! I just did it for my business and I think she's a really cool girl. She doesn't have a name yet, but she's encouraging, humble, direct, but not abrasive. She loves to explore new things. She would travel to places like France, Italy, South Africa and Greece where she could learn about the architecture, art, food, fashion and people. And she loves to give back. #BLMGirl

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  5. I love this worksheet! If my brand were personified, she would be soft-spoken yet direct (speak with love and intent). She would be gracious and would seek to serve others before herself! Thank you so much for this awesome exercise! #BLMGirl

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