Thursday, June 11, 2015

How to Create Your Brand Social Media Plan



Is it just me, or has social media taken on a life of it's own? I mean sure, social media is a free tool that you can use to build some serious leverage for your brand, but it can also ruin your brand if you don't use it strategically. I love a good strategy and find that one is definitely necessary when it comes to using social media. It can be easy to get lost and become overwhelmed by trying to learn, effectively use, and be successful on the many different channels and platforms. That's why I'm always thinking of ways that I can use streamline the way I use social media so that it's fun an effective. One way I do this is by using a social media plan. A social media plan can be used to structure the way you use social media so that you're working smarter and not harder. Here's how to create your very own Social Media Plan...

How to Create Your Social Media Plan

1. Know Your Goals

You should never do anything unless you know your "why". What do you hope to achieve for your business or brand by using social media? What outcome are you hoping for? Answering these questions will help you get clear on what your social media goals are.

2. Choose Your Channels

Once you've decided one what your goals are it's good to find out what social media channels will best help you to achieve these goals.

3. Curate Your Content

Take some time to sit and decide on what type of content you plan to share on each different social media channel you plan to utilize. Consider your ideal client when making your decision. What types of content does she enjoy seeing and interacting with on social media? What is the time of day she would check for this type content? Is she more likely to check social media during the week or on the weekend?

Also consider how you will deliver the content. Remember to keep your messages short and to the point. One easy tip to remember is to include the solution you are provided in each social media message you share.

4. Consider Your Schedule

Consistency is key to whether you sink or swim in the world of social media. Get as specific as possible when it comes to what days and times you will post each type of content you've chosen to share on each social media channel you plan to use. Be realistic about how much time you will really have to devote to social media.

5. Create Eye Catching Images

A rule of thumb that I like to stick to is to always have an image to accompany my social media messages. You'd be surprised at how much of a difference this can make!

6. Test Your Strategy 

Now that you've created your strategy test it out for a week or two. Record what messages perform the best and note what day, time, and type of comments lets to the most engagement and the most traffic.

7. Adjust as Necessary 

Now that you know what works, adjust as necessary. Always looks for ways to improve and remember to always test your strategy for effectiveness and efficiency. 

Download your free Social Media Action Plan Fun Sheet and share with a friend!

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