Thursday, October 1, 2015

Repurposing Your Blog Content for Social Media Channels



Can I be honest with you? Sometimes life happens and things get super busy. Sometimes when I get home I have zero energy and all I want to do is get in bed. I know that I'm not the only one that feels this way sometimes so I try not to be too hard on myself. When it's "just one of those days" I try my best to show myself some self love and take a break. The thing about taking breaks though is the world goes on. If you're anything like me then you can't stand the thought of falling behind. That feeling is magnified in the world of business, blogging, and branding. One day off when you're unprepared can be the difference between a sale or no sale. We're all human and we need breaks. I've learned to to keep my blog and brand up and running even when I'm not. The easy way to do this is by repurposing your blog content. Check out some super easy ways to convert your existing blog content into content for six different social media channels.


Repurposing Your Blog Content for Social Media Channels

Instagram 

In my opinion, Instagram is the best social media channel for microblogging. Using your Instagram account to microblog sets the stage for you to repurpose blog posts. Here's how:

1. Create a summary of main points of your chosen blog post and share with a great photo
2. If you use video's on your blog, share an attention grabbing clip of video. 
Tip: Always share the link you are directing  your audience to in your Instagram profile.

Twitter

You've only got 160 characters. Make it count. Here's how:

1. Use standout quotes from your blog post and a shortened link to the post.
2. Share helpful tips paired with helpful links that you shared within the blog post. 

Facebook

Growing your business and not sure how to improve engagement? Here are a few ideas on how to use your blog posts to do so:

1. Use the idea of a blog post as a question to improve engagement in groups or on business pages.
2. Share an excerpt from the your post and an accompanying photo.

Periscope 

Have you ever wanted your own talk show? Well, Periscope is it! Here's how to use your blog content:

1. Use the main points from a blog post to create a mini webinar, and add bonus tips
2. Create mini tutorials and host them live on Periscope based on a blog post.

Email List

Remember, your list consists of your VIPs and VIPs deserve exclusive content! Use your old posts to create extra help for those on your list.

1. Create cheat sheets to supplement your blog post content 
2. Create workbooks to supplement your blog post content.

Snapchat

Behind the scenes central! Why? Because everyone likes a good tour.

1. Share snaps of you showing your audiences some of your favorite posts.
2. Share snaps of you navigating your site

Which of these tips are you looking forward to implementing? If you love these tips, share this post and join the squad!


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