Tuesday, August 11, 2015

How You Can Create an Authentic Brand



Action is magic! That's one of my favorite quotes from Marie Forleo, creator of B-School. I took B-School in 2014 and although I started with one business idea I stumbled upon some hidden talents that even I wasn't aware of. One of those hidden talents was an eye for visual branding. I decided to go with it and as I strengthened my skills I've learned about branding as a whole. I'm fascinated with branding and I thought it would be fun and helpful to show you how you can create your own authentic brand. The key to branding is action. When you put in the work you see the results. To get the results you want you have to experiment. So here are some action steps you can use to create your  own authentic brand.

How You Can Create an Authentic Brand


1. Be honest 

Honesty is everything. Think of building your brand as building a relationship. You wouldn't lie to the one you love and you wouldn't put on a show for them. You'd simply be who you are. The same goes with branding. Be the real you. Show the world who you are, what you believe in, and what your brand stands for. There's nothing worse than pretending to be someone you're not when building a brand.


2. Live the experience

A brand is an experience that you provide for your ideal audience. I find that the more genuine the experience the more relatable the brand. To create a genuine experience for you audience you need to live the experience you are trying to provide.


3. Experiment

Experiment, experiment, experiment! Experimenting will allow you to stay fun, current, and real. Experiment with how you deliver your brand, how you engage with you audience, and how your brand provides value.


4. Engage

A brand without an audience is just an idea. Whenever you get the chance engage with you audience. Engagement is key. Let them know that you understand them, you're they're for them, and that you will always provide them with consistent value.


5. Showcase

Speaking of engagement....what better way to engage with your audience than to show them off? A fun way to engage with your audience is to create special campaigns and hashtags specifically for them. This is an easy and fun way to not only increase engagement, but to thank you audience for their support

What do you think? Think you're ready to create you own authentic brand?



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3 comments:

  1. I love these tips! So helpful!
    www.JustBeingBritt.com

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  2. Hello Kellly!

    I really enjoyed your tips for creating an authentic brand! I am not new to blogging, but I recently created a new blog. This time around I am seeking out more information about branding, so your tips are helpful! What are some of the steps you took to pinpoint the details of your brand? #BLMGirl

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  3. Great tips! I've been blogging for a short time and I'm starting to see the benefits of branding. I just went through and audited all my blog post on my site to make sure they line up to what I envision for my site which is personal growth and inspiration.

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