There's something to be said about a good brand. One that leaves a lasting impression on you. A brand that makes you feel good. For me, one of those brands is Paper Crown by Lauren Conrad. Watching Lauren expand her brand from Laguna Beach to The Hills and into the multiple clothing lines has been amazing. She's a big inspiration to say the least. Lauren is like a friend in my head mostly because I feel like we share the same style sense -minimalist, feminine, whimsical, which is very evident in the Paper Crown brand. What I love the most about Paper Crown is that it is for the every day girl and each piece can be used as a staple to build the perfect outfit. Check out some of my favorite pieces from the Paper Crown Fall 2014 Collection below. Before you go, check out Fall in Love with Kate Spade and find out how to create your own Visual Branding Style Guide for your very own brand.